PRODUCT DESIGN

Kona Crumble Cookies

WORKFLOW

  • Branding
  • Graphic Design
  • Packaging Design
  • Social Media Marketing

TEAM

  • Daniela Bontecou

TIME

2024

4 months

PRODUCT

Kona Crumble


Kona Crumble Cookies

Overview

Kona Crumble was a New York-style cookie company based on the island of Hawai’i, founded and managed by Daniela Bontecou.

I have always loved baking, and after much consideration, I decided to start a cookie business specializing in New York-style cookies—really BIG cookies!

Branding

Behind the Logo: The Kona Crumble logo features a chocolate chip cookie adorned with brown chips and crumbs. The name "Kona Crumble" is displayed above in our chosen font, Homie Lullaby. This playful, handwritten-style font adds a fun and personal touch to the brand's identity.

The color palette below showcases the primary colors of the brand, which also became the colors used for the packaging.

Kona Crumble Cookies detail 1Kona Crumble Cookies detail 2